Never Ever Ever, Like Ever

Illustration by Tim Sheaffer (Vanity Fair).

Never Ever Ever, Like Ever: What the Billboard Charts are telling us about culture on this day

As of today, Taylor Swift’s “We are Never Ever Getting Back Together,” is the number one song on Billboard’s “Top 100”. In 2012 she became Billboard’s “Woman of the Year”.  What’s the message that makes her number one? For starters, the message is clear: grammar don’t matter. Never ever ever, like ever. 

If you have followed my blog for very long, you know I never ever ever agree with Christopher Hitchens, like ever. But, back in 2010, he wrote an article for Vanity Fair criticizing the new use of the word like. “Since, like, the 60s, and definitely since Clueless, one word has been, like, everywhere.”